4900 Ivywood Trail, McFarland, WI 53558-8710 * info@groteandsons.com

608-838-6756

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    • Our Services
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    • Statewide WI
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  • More
    • Home
    • About
    • Services
      • Our Services
      • Polished Concrete
      • Epoxy Systems
    • Gallery
    • FAQ's
    • Suppliers
    • Contact
    • Service Area
      • Statewide WI
      • Madison WI
      • Regional
      • South Central
      • Our Service History

608-838-6756

  • Home
  • About
  • Services
    • Our Services
    • Polished Concrete
    • Epoxy Systems
  • Gallery
  • FAQ's
  • Suppliers
  • Contact
  • Service Area
    • Statewide WI
    • Madison WI
    • Regional
    • South Central
    • Our Service History

Our Growth Timeline: McFarland to Statewide and Beyond

We've compiled a timeline of HGSPC's expansion and key service milestones across our regions (based on company growth since founding in 1998). This history highlights how we've grown from local roots in South Central Wisconsin to statewide and regional coverage.  Here's a timeline and overview of how we've evolved.


  • 1998: Founding in McFarland, WI – Started with polished concrete and epoxy projects for local industrial clients in McFarland and nearby Madison.
  • 2002: South Central Expansion – Extended to Beloit, Janesville, Fitchburg, Middleton, and Sun Prairie, focusing on commercial resinous applications.
  • 2010: Statewide Wisconsin Rollout – Covered all WI counties, including high-profile industrial coatings in Milwaukee and Green Bay.
  • 2015: Southwest Wisconsin Addition – Added La Crosse and western counties (west of I-39) for rugged, weather-resistant epoxy solutions.
  • 2018: Regional Borders – Entered Eastern Iowa (east of I-35) and Northern Illinois (border counties) with custom commercial flooring installs.
  • 2020: Southeastern Minnesota Launch – Served counties south of I-94 and east of I-35, tackling heavy-use warehouses in Rochester and Mankato.
  • 2023: Upper Peninsula of Michigan – Expanded to the UP (e.g., Marquette, Escanaba) for durable resinous applications in mining and manufacturing.
  • 2025: Full Regional Maturity – Now offering select residential services statewide and regionally, with ongoing innovations in polished concrete tech.


  • Home
  • About
  • Our Services
  • Polished Concrete
  • Epoxy Systems
  • Gallery
  • FAQ's
  • Suppliers
  • Contact
  • Madison WI

Proudly sharing Howard Grote & Sons legacy

*HGS Protective Coatings, LLC 4900 Ivywood Trail, McFarland, WI 53558 info@groteandsons.com

608-838-6756

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